eCPMs for large Web sites down 52% in April 2008

eCPMs for large Web sites (more than 100 mln page views per month) dropped dramatically by 52% from 38 cents in March 2008 to 18 cents in April 2008. Medium Web sites (1 mln to 100 mln page views per month) were nearly flat, with monetization dropping from 34 cents in March 2008 to 33 cents in April 2008. Small Web sites managed to improve their monetization, increasing from $1.18 in March 2008 to $1.29 in April 2008, Pubmatic says.