European mobile content and entertainment to generate 32 bln euros by 2012

The market for mobile content and entertainment services could grow to around 32 bln euros in Western Europe, by 2012, according to Berg Insight. But although many mobile network operators around Europe such as Orange, TeliaSonera and Vodafone have, or will be launching mobile TV services, these will not be the main services contributing to the surge in mobile content and entertainment revenue within this time-frame.

The market for mobile content and entertainment services could grow to around 32 bln euros in Western Europe, by 2012, according to Berg Insight. But although many mobile network operators around Europe such as Orange, TeliaSonera and Vodafone have, or will be launching mobile TV services, these will not be the main services contributing to the surge in mobile content and entertainment revenue within this time-frame. Subscribers will be reluctant to sign up for monthly payments to access TV services until transmission reaches broadcast quality, which is not expected before 2012 in most markets.