Eye-tracking software: Getting inside your mind

What's the real story behind how we use the Web? Amy Buckner and her partner, Dan Clifford run AnswerLab, a usability research firm that focuses on Web user engagement for large companies. Through various technologies such as eye-tracking software the duo are able to measure what users are reacting too on a given site through their gaze.

This post was originally published on Smartplanet.com