Last month, Facebook launched Facebook Studio Awards to recognize the agencies that are behind some of the best campaigns on Facebook. The deadline was December 31, 2011, but it has now been extended to January 15, 2012.
The jury has also been announced. Facebook wanted a cross section of creative leaders from across the industry since agencies from more than 40 countries have work published on Facebook Studio. The group includes Jeff Benjamin from CP+B, Susan Credle of Leo Burnett, Steven Goldblatt of EVB, Nick Law of R/GA, David Sable of Y&R, and Mark D'Arcy, Facebook's director of global creative solutions.
The judges look for work that exemplifies the following criteria:
- Is the campaign social? Are people and social interactions at the core of the idea? Does it motivate people to share?
- Does it make full use of Facebook marketing products? Does the campaign take advantage of Facebook's full potential?
- Does it integrate with other media? Is the Facebook idea part of a larger multimedia campaign?
- Does it scale? Is it easy for people to interact with and share your content?
Agencies and brands are expected to submit campaigns that include:
- An inspired, well-executed idea that people want to share
- Ideas with staying power that transform businesses through social technology
- Innovative uses of Facebook that make something happen through sharing
The above outline isn't set in stone: in summary, the jury will present Facebook Studio Awards to all entries they deem outstanding examples of marketing with Facebook. If you win, not only will you get the award, but your campaign will also be featured on Facebook Studio in 2012.
"Definitely think about the assets you're giving us," Jennifer Kattula, head of agency marketing at Facebook, said in a statement when asked about hints for contestants. "The more you can tell us, and the more descriptive you can be, the better. Video is one of the easiest ways to communicate a lot quickly, so we strongly recommend including a video that describes the work you did on Facebook. If video isn't an option, images that really show the experience will help tell the story as well. Also think about the criteria as you write your campaign descriptions. Make sure to tell us about the social insight behind your campaign, and how the campaign delivered on the client objective."
To submit your work, click on the "Submit Your Work" button on the top right-hand of Facebook Studio. All work published to Facebook Studio is automatically in the running.
For the uninitiated, Facebook Studio, is Facebook's website where advertising agencies and clients can publish examples of campaigns they've run on the social network. The point is to help other marketers figure out how to take advantage of Facebook.
- Over half of Facebook users respond to social media marketing
- Women more likely than men to click on Facebook ads
- Facebook doubled its advertising market share from 2009 to 2010
- Facebook made $1.86 billion from your content in 2010
- Facebook testing coupons as premium ads
- Facebook explains ads to its users (video)