Fitbit has been signed onto Singapore's Health Promotion Board (HPB) to undertake a healthy population project.
The project is part of the city-state's smart nation initiative that is aimed at future-proofing the economy and helping local enterprises "go digital".
The project, named Live Healthy SG, was uniquely designed for Singapore by Fitbit and the HPB to help motivate Singaporeans into adopting healthier habits in the areas of physical activity, sleep, nutrition, and emotional wellbeing.
According to Fitbit, this is the company's first major integration of a digital health platform and wearables into a national public health program globally.
Live Healthy SG will use Fitbit's entire ecosystem of wearable devices and services, including programs, guidance, and one-on-one health coaching to provide participants with a personalised health experience via the company's new "Premium Service".
"At Fitbit, our focus has always been on making health more accessible and achievable by giving people fun, simple and innovative technology – and this focus has driven results for millions around the world," said James Park, CEO and co-founder of Fitbit.
"Our partnership with the Singapore HPB is a recognition of our work to date, and we are confident that the powerful combination of our devices, software and services will motivate Singaporeans to improve their health, while also tangibly helping a nation to improve health at scale."
Participants who commit to one year of the Fitbit "Premium Service" will receive a free Fitbit Inspire HR.
They will also have to option to share their data with the HPB, which will be used to provide insights and contribute to more health promotion programs in Singapore. The project can only gain access to participant data if consent is given, Fitbit said.
Singaporeans will be able to pre-register for Live Healthy SG around mid-September, Fitbit said, with the program set to launch sometime in October.
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