Innovation
Five metrics your company better be tracking
Editor's note: Andrew Mager is reporting from the Future of Web Apps (FOWA 2010) conference, held in Miami from February 22 to 24. Click here to read all of his coverage.
Editor's note: Andrew Mager is reporting from the Future of Web Apps (FOWA 2010) conference, held in Miami from February 22 to 24. Click here to read all of his coverage.
Neil Patel from KISSmetrics is on top of his game when it comes to analytics. Here are five metrics you ought to be tracking with your web app:
Revenue per user
Conversion rates are great to track, but you should also track revenue per user. Even with a lower conversion rate, you can still make more money.For example, doubling the price caused a 10% decrease in conversion rates, but higher revenue per user.