Freeserve to sign up 100,000 DSL users

Freeserve Plus broadband service launches Monday

Freeserve (quote: FRE) has high expectations for its high-speed DSL service, to be unveiled Monday. Peter Cowley, the ISP's head of broadband, said the company expects to sign up more than 100,000 users in the 12 months following Freeserve Plus' rollout, a large number considering the system will cost £40 per month.

According to reports, Cowley told an audience at the Edinburgh International Television Festival that Freeserve hopes to get DSL's price down below £30 next year, which will drive adoption "into the millions". Freeserve and other ISPs will be reselling British Telecom's DSL service.

Broadband services such as DSL and cable-modems are expected to revolutionise the way people use the Internet. However, DSL has been delayed from an original launch this spring and has been further hampered by the complicated unbundling process.

Check out ZDNet's Interactive Broadband Guide

What do you think? Tell the Mailroom. And read what others have said.