Goa's Browntape wants to simplify things for e-sellers

Using a cloud-based solution, Browntape has devised just one screen for disparate orders made on various sites through a multi-channel order fulfillment software

Porvorim is a hilly neighbourhood just a few kilometres from Goa’s state capital Panjim. Perhaps its biggest claim to fame is the bar cum restaurant O' Coqueiro where the legendary con man, chameleon and serial killer Charles Sobraj was arrested.

If cloud company Browntape has its way, it would like to put Porvorim on the map for something a little less ghoulish. A potential boon for a soon-to-be-ubiquitous e-seller on the net in India (and of course the world, if Browntape succeeds in going global), the company solves one major, tedious problem for this cohort who are trying to sell the same product or list of products on multiple websites like ebay, Flipkart and Amazon at the same time.

Usually, this endeavor would be a monumental pain the rear as the seller would then have to track however many inventory lists as there are storefronts—the task made more hellish thanks to the many different ways of selling things on each of these websites. Imagine logging into each individual website in order to fulfill each and every order, by creating separate records.

No more, says Browntape, which allows you to monitor and track the status of all of your orders, shipping labels and invoices on one screen through a multi-channel order fulfillment software.

Apparently, merchants can begin using the software for free, and they get charged once they race beyond the 100 order mark. Those who deal with in excess of 1,000 orders will get billed approximately US$17 per month.

The company raised an undisclosed amount of cash (rumoured to be around $ 1 million) from Seedfund and serial entrepreneur Krishnan Ganesh.

It’s always exciting to see companies being formed as a result of founders looking for a solution to their existing problems. In this case this is exactly what happened with two of Browntape’s founders while in the UK doing their PhDs, when they witnessed the trauma of friends who were selling numerous items on eBay but were finding it impossible to keep track of them all.