/>
X
Innovation

Google: 'Personalised search does raise privacy issues'

Google's global privacy counsel Peter Fleischer has said that Google's personalised search plan does raise privacy issues.Writing in the Financial Times on Friday, Fleischer said:"...
tom-espiner.jpg
Written by Tom Espiner, Contributor on

Google's global privacy counsel Peter Fleischer has said that Google's personalised search plan does raise privacy issues.

Writing in the Financial Times on Friday, Fleischer said:

"...personalised search does raise privacy issues. In order for it to work, search engines must have access to your web search history. And there are some people who may not want to share that information because they believe it is too personal. For them, the improved results that personalised search brings are not matched by the "cost" of revealing their web history."

Fleischer argues that Google can handle this privacy issue by asking users if they want to opt in to the service when they open an account.

Editorial standards

Related

Southwest Airlines has a big problem and customers may not know it
screen-shot-2022-09-27-at-9-38-07-am.png

Southwest Airlines has a big problem and customers may not know it

American Airlines may end a real customer advantage for a sad, twisted reason
screen-shot-2022-07-06-at-4-32-47-pm.png

American Airlines may end a real customer advantage for a sad, twisted reason

I went to an Apple store and all I heard was bad news
iPhone 14 Pro and Pro Max

I went to an Apple store and all I heard was bad news