Green IT still a priority despite credit crunch

Organisations want to keep the green issue high on the agenda, but only if account is taken of the credit crunch, according to research produced for an upcoming storage show

A survey conducted by the organisers of Storage Expo 2008 has concluded that IT budgets are getting tighter because of the credit crunch, but that this will have an uncertain effect on spending on green issues.

Of the 513 organisations surveyed in the UK, 70 percent said green IT and efficiency were still priorities, but with the provision that it must be saving them money.

Only four percent said it was "a priority even if there were no cost savings", the survey said. Ten percent said they are no longer pursuing green IT because of budget cutbacks, and four percent said green IT was never a priority.

While there are worries about job security because of the financial situation, only a few respondents (two percent) said they were so worried about their job they could not even think about it.

IBM is sponsoring an energy-efficiency zone at Storage Expo this year. Mick Walker, an IBM green-efficiency consultant, believes the pressure to drive down costs is making companies look again at green issues. "The increasing cost of energy... is making an energy-efficient datacentre a more compelling proposition," Walker suggested.

Storage Expo 2008 runs on 15-16 October at Olympia in London.


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