How green is your e-tailer? Survey finds Internet and e-commerce businesses lacking in green tech leadership

If almost your entire business value proposition was based on IT infrastructure, you would think you would be doing something about embracing green IT. But fully 82 percent of businesses in the Internet or e-commerce sector have yet to really embrace ecological considerations. That's according a survey released this month by The BPM Forum and its Global Renewable Energy and Environmental Network sister network, along with Rackable Systems and Intel.

According to the research, which polled more than 275 IT professionals, more than 43 percent of IT managers at these sorts of companies don't have or don't know if their company has a corporate sustainability effort in place. Lack of leadership was cited by about half the companies as the main reason for inaction.

There were positive signs: Approximately 89 percent of the respondents felt their company was doing SOMETHING green related, even if it was relatively minor, while 90 percent indicated that it was important for their servers to subjected to a green-tech lenses, even if just to reduce power consumption.

If you want more of the party line about this survey, here's the press release issued by Rackable earlier this month. You can download the complete research report, but only if you cough up some registration data that will doubtless be the basis of some marketing outreach.