HP targets Cisco customers with trade-in promo

Customers get 20 percent off HP's switches if they trade in Cisco gear, but the minimum deal size is US$100,000 list price.

Hewlett-Packard on Tuesday launched its most aggressive assault on networking giant Cisco: A trade-in promotion to rip and replace existing gear.

HP's promotion, dubbed "A Catalyst for Change" to play off the brand name for Cisco's switches, is aimed at networking gear that will be nearing the end of its useful life at the end of 2011.

Under the terms of the trade-in promotion, HP will shave 20 percent off the list price of its A-Series and E-Series switches for customers who trade in Cisco equipment. The minimum deal size is US$100,000 list price. Specifically, the savings requires a trade-in of Cisco Catalyst 2960/S Series, 3560/E Series/X Series, 3750/E Series/X Series, 4500 E Series, 4900 Series or 6500 Series, as well as Cisco Nexus 5000 Series or 7000 Series switches.

Read more of "HP launches trade-in promotion to poach Cisco customers" at ZDNet.