HTC Corporation today kicked off their new global advertising campaign based on their "Quietly Brilliant" brand positioning and everything is about YOU. They are focusing on the personal experience that we are coming to associate with our mobile phones and have been working with a LA-based agency, Deutsch LA Inc., to create the You campaign. As you can in their logos and other media, the You logos are modeled after doodling. There will be commercials, billboards, and many other forms of advertising for this new global campaign.
A couple of commercials have already appeared on YouTube and are embedded below.
As I talked about in my T-Mobile myTouch 3G review back in July T-Mobile is focusing on the entire personalization experience with the myTouch 3G as well and this rolls over nicely into what HTC is trying to do with all of their new devices. HTC is becoming more and more popular and has made some great moves in rolling out high end, customized Windows Mobile and Google Android devices.