By R "Ray" Wang, Chairman and Founder, Constellation Research
On August 28, at the Museum of Art and Design in New York City, the IBM Watson group launched Discovery Advisor. Mike Rhodin, SVP of IBM’s Watson Group, welcomed the audience to the Age of Discovery. In addition, Tom Malone, Patrick J. McGovern Professor of Management at MIT discussed the new era of discovery with solutions such as Cognitive Computing.
Key announcements show how Discovery Advisor automates and augments human expertise and addresses discovery challenges across different industries.
Automates and augments human expertise
The discovery process comprises of four key areas: perceiving, reasoning, relating, and learning. IBM Watson's stated goal is to “enable researchers to answer the tough research problems that have never been answered before." Watson Discovery Advisor understands natural language and reads/ingests journals, manuals, blogs, and social media to perceive.
Reasoning is achieved by making inferences, discovering relationships between concepts and definitions, determining pros and cons, and providing context for complex problems. Watson relates concepts and personalizes interactions by tailoring responses, adapting and evolving, and delivering information in context with each interaction. More importantly, Watson learns by training with human experts without any preset rules. This self learning approach is the basis to the Watson Discovery Advisor (see Figure 2).
Point of view (POV): In conversations with Soledad Cepeda, Director of Epidemiology at Janssen Research and Development, she explained how Discovery Advisor is ingesting research journals to automate and improve the research process to drive faster time to insight. David Aldous, Head of Lead Generation to Candidate Realization at Sanofi described better return on R&D for therapies using the power of Watson to digest information internally and externally. James Briscione, Director of Culinary Development at the Institute for Culinary Education discussed the recipe creation process and creation of new menus such as Austrian Chocolate Burritos.
Addresses discovery challenges across different industries
Examples from industries included life sciences and research, engineering, public safety, and consumer. City of Tuscon, Institute for Culinary Education, Institute for Electrical and Electronics Engineers, Janssen Research and Development, and The New York Genome Center showcased how Watson Discovery Advisor could be applied across a breadth of industry verticals.
Key challenges these industries overcome include: 1) fragmented experiences where there are too many data sources to humanly review, and tools are limited to querying and reporting, 2) low probabilities of research success where data is siloed and stymied by processes, 3) lengthy and low return on investment projects that have high data crunching requirements and massive corporate compliance requirements.
(POV): Two criteria emerge for common elements well suited for Discovery Advisor. First, professions that generate massive amounts of information beyond human capacity to consume and digest this information. Second, professions that have a traditional apprentice approach to gaining expertise. For life sciences and research, the rapid pace of information created has exceeded the human capacity to apply the latest collective intelligence.
David Goldstein, Lead Director for the Institute of Electrical and Electronics Engineers (IEEE), showed Watson could ingest tens of millions of patents and engineering documents and enable engineers to find answers in minutes versus months. In law enforcement, Roberto Villasenor, Chief of Police in the City of Tuscon showed how the toughest crimes could be not only solved but also potentially prevented.
Consumer areas such as travel and food have been demonstrated at previous events. However, the food prepared by IBM Watson Chef was definitely a great part of the experience in showing how new palates and flavors can be created.
The Bottom Line: The Age of Augmented Humanity Has Arrived
IBM Watson is basically augmenting humanity by converging artificial intelligence, natural language processing, dynamic learning, and hypothesis generation to render vast quantities of data intelligible to help humans make better decisions. The ability to self-learn enables continuous reprogramming. These advancements represent a new class of technology to enable human and machine-guided decisions. Cognitive computing drives augmented humanity, where the sum of our collective insights and data can be served up at the right time in the right context.
As IBM Watson continues to learn and grow, customers can expect new innovations to be suggested by IBM Watson (see Figure 3). While this is hard to develop today, IBM Watson Discovery Advisor is as packaged as it gets in today’s market and customers looking to solve the tough innovation problems ahead should consider how this class of technologies can provide a unique competitive advantage.
R "Ray" Wang (@rwang0) is the founder of Constellation Research, Inc. In addition, he is the author of the popular enterprise software blog "A Software Insider’s Point of View". With viewership in the millions of page views a year, his blog provides insight into how disruptive technologies and new business models impact the enterprise. Ray is a prominent keynote speaker and research analyst working with clients on engagement strategies, social business, customer experience, and decision management. He advises Global 2000 companies on business strategy and technology selection. Ray also blogs at Forbes CIO Central and for Harvard Business Review. Prior to founding Constellation, he was a founding partner and research analyst for enterprise strategy at Altimeter Group and one of the top analysts at Forrester Research for enterprise strategy.