Internet penetration ratio is higher among women

Nielsen/NetRatings reports that women represent a higher proportion of Web surfers, with 82% or 34.6 mln women between the ages of 35-54 accessing the Internet at home.

Nielsen/NetRatings reports that women represent a higher proportion of Web surfers, with 82% or 34.6 mln women between the ages of 35-54 accessing the Internet at home. Men in this age group posted an 80% access penetration rate, accounting for nearly 32.4 mln surfers. 77% of females in the 25-34 age group are Web surfers, while 75.6% of males in this age bracket have Internet access.

Nielsen//NetRatings Internet Access Penetration (U.S., Home)


Persons with Web Total Persons Internet Age/Gender Group access (000) in U.S.* Penetration %** Females 35-54 34,614 42,350 81.70% Males 35-54 32,388 40,370 80.20% Females 25-34 14,114 18,340 77.00% Males 25-34 13,859 18,320 75.60%

M / F 2 - 17 49,078 63,270 77.60% M / F 18 - 24 20,177 26,900 75.00% M / F 55+ 40,077 63,260 63.40% Total 204,307 272,810 74.90%