Internet users spend more time shopping online in August 2004

According to the IAI for August 2004, Commerce was the only category that showed an increase in share of time spent online over July 2004, from 15.2% to 16.

According to the IAI for August 2004, Commerce was the only category that showed an increase in share of time spent online over July 2004, from 15.2% to 16.1% (an increase of 5.9%). Content accounted for 38.3% of time spent online in August, second only to Communications, which commanded a 41.4% share. Share of time spent on Search in August decreased 2.4% from the previous month, to 4.1%.