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Investor AM: Dell's game of chicken

Dell Computer has made it quite clear that it will continue the PC price war and has given no signs of a letup. Although Dell is convinced it will win the war, Wall Street questions whether it's even worth fighting.
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Written by ZDNet Editors, Contributors on
Dell Computer has made it quite clear that it will continue the PC price war and has given no signs of a letup. Although Dell is convinced it will win the war, Wall Street questions whether it's even worth fighting.

For analysts, the biggest worry is that Dell has initiated a protracted war without any clear endgame. If you're going to fight a war, there'd better be some spoils for the victor, analysts say. Investors don't mind that Dell is gaining market share in the PC sector, but they're not willing to trade profits for market share forever. Full story. --Larry Dignan, ZDII

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