Apple's new iPhone 6s and 6s Plus have smashed the first weekend sales record set by previous iPhone releases, with the company selling more than 13 million handsets in the first three days following the launch.
"Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple's history," said Apple CEO Tim Cook in a press statement. "Customers' feedback is incredible and they are loving 3D Touch and Live Photos, and we can't wait to bring iPhone 6s and iPhone 6s Plus to customers in even more countries on October 9."
The sales record is due in part to China being included in the first set of countries to get the device, and it totally smashes the sales records set in previous years. Last year Apple sold 10 million units of the iPhone 6 and iPhone 6 Plus in its opening weekend sales, while the previous year is sold 9 million iPhone 5s and 5c during the same period.
There had been concern amongst analysts that sales would be weaker than last year given that the iPhone 6s is only a minor upgrade on top of the existing iPhone 6, but this does not seem to be the case.
It's been a good month for Apple. Last week the company announced that adoption of the new iOS 9 mobile platform had hit 50 percent in only five days, making it the "fastest iOS adoption ever."