Licensing discussions are underway which could see consumers being given the right to make a number of legitimate copies of HD DVD and Blu-ray movies. But is it too late for managed copying?
So the AACS LA do believe that relaxing the DRM will boost salesThe agreement, if it gets support from the movie studios, could see consumers being able to buy HD DVD and Blu-ray discs that would allow them to make a backup copies of discs and a copy for a media center server.
The AACS hope that this managed copy scheme would undermine the argument that DRM deprives users of a legal right to make a backup copy or move content between devices. The only catch, consumers would have to buy (at extra cost, no doubt) a premium disc with AACS copy protection that allows for managed copying.
Michael Ayers, an AACS representative, is quoted as saying "We are optimistic that the studios will see this as a benefit that will drive sales." So the AACS LA do believe that relaxing the DRM will boost sales.
But I can't help but feel that this is too little, too late. Hackers have already provided people with a way to exercise fair use already, without paying a premium. This managed copy scheme could be nothing more than a way for the studios to make some extra cash from those that don't want to venture into the dark side to make copies.