Jellema's ZeroMail goes live with paid beta

An ambitious Australian technology start-up attempting to overhaul the dated email paradigm has launched a beta version of its service, charging $100 for a lifetime standard account.

An ambitious Australian technology start-up attempting to overhaul the dated email paradigm has launched a beta version of its service, charging $100 for a lifetime standard account.

Announced in mid-January this year, and dubbed "ZeroMail", the service was co-founded by local technology entrepreneur Bart Jellema. Jellema is well-known in the start-up community, courtesy of his strong focus on building its foundations through events as well as the successful sale of his own start-up Tjoos in March 2010. Web developer Katrin Suess has also been involved right from the start of the project.

The aim of the initiative is to reinvent email by cutting out the types of emails that land in people's inboxes and treating them differently.

For example, the ZeroMail site currently states that the service will only display email from "real people" in the user's inbox, with notifications (for example, from social networking services like Facebook), newsletters and emails from groups being displayed in different locations. ZeroMail also pulls profile information about senders from social networking sites, introduces threaded email and allows users to turn "to do" emails into tasks.

The service works by copying a user's existing mailbox (for example, from Gmail) onto the ZeroMail platform and mirroring changes, with users being then able to manage both of their email inboxes side by side until they become confident about ZeroMail's abilities.

A recently published notification on the service's site notes that the start-up is currently looking for 100 people to sign up for a $100 lifetime account as part of a closed beta test, first noted by iTech report. The service will cost $39 per month for a standard account after launch.

"As an early adopter, we want to reward you by offering you a lifetime standard account for only $100," the site stated. "Your feedback will help us to speed up the development of further features and let us create a personal email assistant that fulfils all your needs!"

When ZeroMail first launched, Jellema said that the revenue model for the service wasn't an issue — it was more important to solve a worthy problem. "First you solve the problem, than you think about the revenue model," he said. "[About the revenue] I don't know and I don't care much".

A number of other email services do provide base functionality that is similar to ZeroMail. For example, it is possible to manually set up filters in the most popular online email services, which allow users to filter certain types of messages out of their daily email stream. In addition, most online email services, such as Gmail, Microsoft's Hotmail and Yahoo! Mail, are currently free for users.

However, the point of difference with ZeroMail appears to be that the filtering takes place without requiring a user to set it up manually.

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