In 1992, I reviewed a new IBM laptop for Computer Shopper, the over-sized monster magazine of all things PC. It was the first ThinkPad, the 700C. I liked that first ThinkPad a lot. Many others did as well, and even today, the ThinkPad remains one of the most popular of all business laptops.
Twenty-three years later, Lenovo is considering reviving the classic ThinkPad design with a new, updated model.
And, we loved it.
For its day, it was a real powerhouse, but what really made the ThinkPad a keeper was its great, award-winning design by Richard Sapper. Over the years, there have been other great ThinkPad designs, such as the X300.
Still, there's something about the look of those first-generation laptops that still grabs the eye. And, Lenovo knows that too.
Lenovo vice-president of corporate identity & design David Hill, has "been exploring the idea of introducing a very unique ThinkPad model."
In a blog post, Hill said:
"Imagine a ThinkPad that embodies all the latest technology advances, however, embraces the original design details in the strongest way possible. I've been referring to the concept as retro ThinkPad. Imagine a blue enter key, seven-row classic keyboard, 16:10 aspect ratio screen, multi-color ThinkPad logo, dedicated volume controls, rubberized paint, exposed screws, a plethora of status lights, and more. Think of it like stepping into a time machine and landing in 1992, but armed with today's technology."
He added: "Although it will not be for everyone, I'm certain there's a group of people who would stand in line to purchase such a special ThinkPad model."
Hill is serious about this. He's written a short book, ThinkPad Design: Spirit and Essence, which explains his logic.
Hill wrote: "In my opinion, there really is no other computer company that has the design DNA and pedigree to do this. ... Historically inspired design only works when the original had the power to move people. There has to be an emotional connection that is somehow rekindled with its rebirth. This design approach has worked for Ford's Mustang, Dodge's Challenger, Fiat's 500 and the Mini Cooper; why not ThinkPad?"
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And why not indeed?
At this point, it's just a thought. Hill continued: "Please remember actually bringing a retro inspired ThinkPad to market would require significant sales volumes to justify the development effort and tooling expense. I can't promise anything at this point, it's an idea."
If, like me, you really like this idea, write to Hill on his blog. Let him know what you'd like to see in a retro ThinkPad. If enough of us do, we'll be able to buy a modern take on the first ThinkPads with today's top hardware.
Personally, my reaction to this plan can be summed up as: "Shut up and take my money!"
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