Maple to go retail through Maplins tie-in

Mail-order PC vendor Maple Computer is venturing into retail via a nationwide deal with the Maplin Electronics group.
Written by Martin Veitch, Contributor

Maplin has about 45 stores in the UK including superstores trading under the Mondo name. However, the retail outlets won't carry stock; instead, users will be able to try out systems before buying and having the units delivered within a few days.

Simon Dunn, Maple marketing manager, said the arrangement is analogous to that of the Time Computer group with the Powerhouse chain of stores.

"It will be a store win a store," Dunn said. "This is a strategic partnership. Maplins sell everything to make a PC but they've never sold actual systems."

Dunn said he expects the retail route to more than double sales from the current average of 1,000-1,500 per month. Prices will start at £599 + VAT.

Starting with Watford and Thurrock branches, about 38 stores will carry the Maple PCs. Maple is owned by Canada-based distributor, Supercom.

Maple: 01438-726262

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