The world's largest toy, game and doll manufacturer said in
the suit that is has sold more than one billion Barbie dolls
since 1959 and that it exerts great efforts to preserve the
image of its Barbie products.
Mattel said that X-rated Internet site could damage its
reputation by leading individuals to believe the adult
entertainment is being sponsored by the toy company.
The site, which prominently displays the words "Barbie's"
and "Barbie's Play Pen," invites users to become members with a
suggestive photo and promises of "hot sexual party games" and
"live sex feeds."
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