Microsoft kicks off Windows 10 ad campaign

'Windows 10 delivers a more human way to do,' is the core theme of Microsoft's Windows 10 advertising blitz.
Written by Mary Jo Foley, Senior Contributing Editor on

On July 19, Microsoft kicked off its promised multi-million-dollar Windows 10 ad campaign with spots emphasizing the operating system's potential impact on a new generation.

Microsoft posted the Windows 10 TV ad to YouTube on Sunday night. The ad campaign will go live in six markets -- U.S., U.K., France, Japan Australia and Germany -- starting Monday. In the U.S., it will air across all the major networks. The campaign will go live in the rest of the world starting on July 29, the day Windows 10 begins rolling out.

The first ads offer a glimpse of Windows 10 itself, but instead focus on babies as the "new generation" who will grow up with new technologies like voice interaction, touch screens, digital pens and more that will be supported by Windows 10. The theme of the ads is that Windows 10 is core to "a more human way to do."

In addition to the TV spot, the campaign will include a range of digital, print, social and other ad-delivery mechanisms.A blog post on Microsoft's "Blogging Windows" site says Microsoft is telling the Windows 10 story "through the lens of the newest generation, inviting people to join a new era with us."

"Supporting our mission of empowering every person and organization to achieve more, the ads show how technology should be more natural, human and intuitive, and adapt to people's needs. The key notion - Windows 10 delivers a more human way to do."

I'm no ad expert (heck, I don't have a TV). But I will say the new campaign seems a lot more straightforward than some of Microsoft's previous Windows and device messaging.

For those, like me, who still think it's not a bad thing to show off features and functionality for a coming product, Microsoft has started posting a series about the new capabilities in Windows 10 on its Blogging Windows site.

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