Most Web radio listeners like the selection available and ability to control the content

Arbitron and Edison Media Research asked those Americans who listen to Web radiostations on their reasons behind tuning in to Yahoo! Music, AOL Radio, MSN Radio, WindowsMedia and Live365.

Arbitron and Edison Media Research asked those Americans who listen to Web radiostations on their reasons behind tuning in to Yahoo! Music, AOL Radio, MSN Radio, WindowsMedia and Live365. Lack, or lower amount, of commercials was actually third on the list. Most Web users appreciated the chance to listen to the music not available elsewhere and ability to control and influence the content of the station.

Why Americans listen to Web radio

Listen to audio not available elsewhere 17%
To control/choose music played 15
Fewer commercials 15
More music variety 13
Clearer signal 8
Less DJ chatter 8
New music 7

Source: Arbitron/Edison Media Research