Netflix revamped its subscription rates and introduced a $7.99 a month streaming-only plan. In addition, the company raised its base DVD rental services to $9.99 a month, up $1.
The move highlights a few key points (statement, blog):
- Netflix has pricing power to raise DVD rates.
- Netflix is "primarily a streaming video company."
- The company is betting that most customers will go streaming only and that will save some serious costs on all sides of the equation.
Here's the breakdown of pricing:
The pricing starts in January for existing members. Netflix has done a masterful job of managing the physical DVD rental to streaming transition.