New service would display ads based on keywords you say in phone calls

Got a lead this morning about Pudding Media, a new company that has created voice recognition software to pick up keywords and deliver relevant ads and content.The basics: you happen to utter a relevant keyword in a VoIP, cell, or landline phone call, and you receive information and offers from participating sponsors on your screen or in your Inbox.

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Got a lead this morning about Pudding Media, a new company that has created voice recognition software to pick up keywords and deliver relevant ads and content.

The basics: you happen to utter a relevant keyword in a VoIP, cell, or landline phone call, and you receive information and offers from participating sponsors on your screen or in your Inbox.

Let's just say that during a phone call, you mention trigger phrases such as "real estate," or the name of an actor in a new film. Participating sponsors such as Realtors or local cinemas would feed information to your screen about home offers or movie location and times in your area.

Unless I am in a conversation in which these (and more) trigger words or phrases are specifically mentioned (as in "what movie do you want to see tonight") I personally would find this service obtrusive.

Seems like Andy agrees with me. So does Henry Blodgett.

But maybe you would find it helpful. What do you think?