AMD and Intel are set to unveil the official brand names of their next-generation budget and performance processors, as they prepare to introduce a new wave of technology that will eventually replace the microprocessors at the heart of most consumer and business PCs today.
The importance of the official brand names, which will start to appear in the next two weeks, will be in the light they shed on Intel and AMD's business strategies in a changing processor market. Athlon was AMD's first serious push outside the realm of the "value PC", but it has yet to make significant inroads into the valuable corporate market.
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