Ning: Finding a niche in DIY social-networks

Chief executive of Ning, Gina Bianchini, discusses her company's social-network platform strategy and how it plans to compete in the crowded social-networking space

ZDNet.com editor-in-chief Dan Farber and Webware.com's editor Rafe Needleman talk to Ning chief executive Gina Bianchini to find out about the company's social-network platform strategy and how the chief executive plans to compete against other social-network enablers. Farber and Needleman then analyse the company's viability in the crowded social-networking space.