SplatF points to a blog post by Nokia's Phil Schwarzmann where he announces that Nokia will follow a simple process for naming all its handsets starting with the Nokia 500. All Nokia phones going forward will have a simple 3-digit product name where the first digit indicates how expensive the phone will be. So a Nokia 900 will be top-of-the-line and the 100 will be pretty cheap in price and functions. This new method according to Schwarzmann allows Nokia to release a lot of handsets without confusion, Nokia 100, 101, 102, well you get the picture.
While this whole system smacks of poor marketing and bad business practice, I can't help wondering if this claim by Nokia is just the company having some fun at our expense. Besides being a horribly bad idea, the last link in Schwarzmann's blog post may be an indication he's just shining us on. It's a Rickroll so don't click it, you have been warned.