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Nokia distances itself from the pack

Mobile phone sales boomed in 2000, but this year might not be so rosy
Written by Ben Charny, Contributor

Front-running cell phone maker Nokia put more distance between it and the rest of the pack in 2000, a year that despite forecasts of a draconian slowdown still saw a 45 percent increase in sales worldwide, according to a new study.

There were 412.7 million mobile phones sold last year, which was about six million less than originally estimated, according to market researcher Dataquest.

While the situation may be more dire in 2001, with leaders such as Nokia lowering its own sales forecast, 2000 wasn't as bad as has been perceived, said Bryan Prohm, a Dataquest senior analyst. "Six million is pretty negligible. But there were signs of a slowdown at the end of 2000," he said. "That could carry over to 2001. We're already seeing inventories building up for more than a month."

Nokia, which was the No. 1 cell phone maker in 1999, captured more market share in 2000, with all but Siemens and Samsung losing ground, according to statistics.

Nokia's 126.4 million phones shipped captured a 30.6 percent market share in 2000, compared to its industry leading 76.3 million cell phones shipped in 1999.

"They are the most productive and attractive, " Prohm said.

Second-place finisher was Motorola, which shipped 60 million phones giving it a 14.6 percent market share. It had a nearly 17 percent share in 1999, Dataquest said.

The third-place finisher was Ericsson, which shipped 41 million cell phones to capture a 10 percent market share, a half point less than last year.

Many analysts had predicted that Siemens would be sitting in the third spot. But instead it finished out of the money in fourth place, shipping nearly 27 million phones, compared to the 17 million shipped in 1999.

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