Online ad spending down, paid search drastically up

Online advertising in the US is set to reach $6.9 billion in 2003. Spending in 2005 will surpass 2000's peak and could near $10 billion by the end of 2007.

When you take paid search out of the spending equation, total US ad spending in the first half of 2003 actually dropped by 14.7% compared to the first half of 2002.