Online advertising increases consumer sales by 7-12.5%

The findings of a study by a consortium of consumer packaged goods companies show that online advertising spurred lifts in sales ranging from 7-12.5%, demonstrating the extent to which an increase in the level of online media impacts offline sales.

The findings of a study by a consortium of consumer packaged goods companies show that online advertising spurred lifts in sales ranging from 7-12.5%, demonstrating the extent to which an increase in the level of online media impacts offline sales.