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Online advertising to grow 28%, reach $12.3 bln in 2005

Goldman Sachs says online ad market will increase by 28% in 2005 and reach $12.3 bln.

Goldman Sachs says online ad market will increase by 28% in 2005 and reach $12.3 bln. Online advertising could account for as much as 7% of total ad spending by 2009, up from 4-5% in 2004. Search will represent more than 50% of all online ad dollars. 59% of homes with Internet access will have broadband connections in 2005, up from 50% in 2004. Тime spent online consuming media will grow to 20%in 2005, up from 16% in 2004.