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Only 18% of Web users can distinguish between search result and advertisement

Only 38% of Web searchers know of the distinction between a search result and a sponsored ad placement, and of those, not even half - 47% - say they can always tell which are paid. That comes out to only 18% of all Web searchers knowing when a link is paid.

Only 38% of Web searchers know of the distinction between a search result and a sponsored ad placement, and of those, not even half - 47% - say they can always tell which are paid. That comes out to only 18% of all Web searchers knowing when a link is paid.