Only 29% of US seniors shop online

Only 29% of seniors made an online purchase over a 3-month period, compared with 48% of 55-64-year-olds and 56% of users under the age of 55. Seniors spent a mean amount of $281 online, compared with $361 for the next youngest group and $333 for the under-55 group during that period.

Only 29% of seniors made an online purchase over a 3-month period, compared with 48% of 55-64-year-olds and 56% of users under the age of 55. Seniors spent a mean amount of $281 online, compared with $361 for the next youngest group and $333 for the under-55 group during that period. Only 46% of consumers aged 65+ use the web, compared with 69% of 55-64-year-olds and 73% of the North American population overall, Forrester Research says.