And all the Big Brother you could want for a tennerOrange has debuted its first TV-over-mobile offering - hoping to lure users with an all-you-can-eat feast of Big Brother and Celebrity Love Island.
Orange customers with a Nokia 6680 will now be able watch nine TV channels via 3G for a tenner a month - although viewing is capped at 1GB of data, or roughly 20 hours.
As well as CNN and Cartoon Network, other TV offerings will include a special 24-hour Big Brother channel, as well as Celebrity Love Island and extreme sport stations.
Orange said it will add to its tally of channels within the coming weeks.
The streaming TV service is only available in 3G areas and should a square-eyed Orange customer leave an area of 3G coverage, the signal will be dropped.
Other UK operators have already been dipping their toes into the world of wireless telly - 3's 'phonecast' of a Rooster concert sold out while O2 is trialling TV over mobile in the Oxford area, using DVB-H.
An Orange spokesman said the company "certainly haven't ruled out using the technology to deliver TV over mobile".