Pacific Internet introduces "pay as you surf" scheme

Users of Pacfusion.com can earn points which they can use to buy products and services on Pacific Internet's e-commerce sites as well as offset their monthly Internet bills.

By taking advantage of the free Internet access provided by StarHub and SingNet, Pacific Internet plans to channel more users into their own e-business portal since surfing on PacFusion.com can now be free.

Users will earn points called "atoms" that can be used in purchases at PI Mall which houses more than 80 vendors carrying some 10,000 products.

Atoms can be earned by first registering as a member of ClubFusion at PacFusion.com. Following that, registrants can get atoms by participating in on-line games and surveys, taking part in promotional offers, recommending other friends to ClubFusion and logging on to the IRC through the portal.

The week-old Internet war which was originally initiated by StarHub with their announcement of free Internet service was countered by SingNet's free Internet service plus free use of e-mail.

Pacific Internet is shifting their revenue base from Internet access to e-business. This relates to their earlier statement whereby they encouraged their own users to use the free Internet service.