Under the deal, CBS will broadcast 3D versions of the matches set to take place during Labor Day weekend (September 3-6) and the weekend of the finals (September 10-12). Tennis (and 3D) aficionados will be able to find these special versions on DirecTV channel 103.
Panasonic will also be setting up a few 3D showcases at the U.S. Open and in retail stores nationwide. (Best Buy got a plug, so if you're not sure where to go, call your local store to find out for sure.) The deal is in place for three years, thus you have another chance to check this out in case you miss it this year.
Sports broadcasting has truly embraced 3D over the last few months. While it is still limited to larger premium cable or satellite channel packages, soccer, football and now tennis can all be seen in 3D. But with the additional requirement of 3D glasses, it will be difficult to gather groups to watch sporting events until 3D becomes the norm in the way HD has.