Printer company inks deal to buy Elonex

The new owner of the PC maker believes that the best way to profit in today's market is to offer IT services

A British buyer has been found for UK PC vendor Elonex, which entered administration last month.

Newcastle-based Afic, which sells products such as stationery, printer ribbons and cartridges to large companies and government departments, is understood to have paid several million pounds for Elonex.

Speaking to ZDNet UK on Wednesday, Afic's founder Yuval Ella vowed to use Elonex's assets to build a successful IT services operation.

"I've been looking for a company with credibility in the services business,” said Ella. “Elonex is a household name — one we can use for marketing."

According to Ella, Afic will honour Elonex's existing warranties and service contracts.

UK PC vendors have experienced difficult times recently, with companies such as Dell driving down retail costs. Ella believes that the solution is to focus more on services such as support contracts.

"If we can't sell you a PC because someone else can sell it cheaper, then I'm sure they can't offer a better service than us," Ella said.


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