PROTD - Branding gone mad

I haven't done a Press Release Of The Day for a while, but this grabbed me by the neck and demanded it. It's from a PR company called (god have mercy on my soul) *kulow kommunikation. Daft enough, you might say, but wait, there's more...

*kulow kommunikation were trying to alert me to the activities of one of their clients, Smaato. The Smaato-team (again, their words) have announced a partnership with someone called Third Screen Media at ad:tech San Francisco (a conference for the case-challenged, no doubt). It's all about selling mobile advertising, which pushes precisely none of my buttons, but the real hilarity sets in when you get to the name of Third Screen Media's network, or rather the difficulties it creates for *kulow kommunikation and the Smaatipants-team - who had to stick this on their release:

"*Please note: 'There is a 'pipe' in the product name 'TSM|Network' between TSM and Network. This symbol may not appear properly in some systems."

There is a solution to this, as any sane person with the most rudimentary grasp of marketing would tell you: change the ******* name. There's a reason why O(+> gave up and went back to "Prince"...