The company said the new Frankfurt data center -- its first in continental Europe -- will provide customers with a new option for managed IT infrastructure in the face of strict personal data protection laws across Germany, Austria, and Switzerland.
The facility is designed to serve customers seeking managed private clouds and hosting environments, with a focus on fully managed VMware environments, the company said.
With the addition of the Frankfurt datacenter, which is due to be fully operational in mid-2017, Rackspace will operate 12 datacenters worldwide, including facilities in London, Hong Kong, Sydney, Dallas, Chicago, and Ashburn (near Washington, D.C.).
This is partly due to increasing demand for cloud services in general, as enterprise spending on cloud services increases. However, it's also being driven by customers who are keen to keep their data within their own countries or regions, even if it's hosted by a third party.