Having revolutionized the DVD industry with $1-per-day rentals via its convenient kiosks, Redbox is looking to expand its media offerings with videogame rentals. Beginning on June 17, those red kiosks will include PS3, Wii, and Xbox 360 titles that gamers can rent for $2 per day.
The roll-out follows a test of game renting at 5,000 Redbox locations, which yielded more than a million rentals. It also puts the company in competition with services like Gamefly, which lets you rent games through the mail for a monthly fee (starting at $7.95 per month). Of course, Redbox video rentals have gone face-to-face with Netflix's monthly service and done just fine.
Then again, game playing isn't quite the same thing as watching a two-hour movie. You might want to hold on to a title for a few days to sample it enough to buy it or solve it, which could add up quickly in rental fees. Redbox won't have a problem with that, but Gamefly's subscription plan might be a better deal for gamers.
Redbox hopes its strategically placed kiosks -- in places like McDonald's, Walmart, and grocery stores -- can entice impulse rentals, perhaps from parents with young children who wouldn't think about renting games through the mail. Would you rent videogames from a Redbox kiosk? Let us know in the Comments section.