And talking of roaming… Just a couple of days to go now before I and my pals scoot off to 3GSM. For those that care, my total email count of GSM-related PR requests is now standing at around 250, possibly 300. Lots of those are multiples, though, due to the common PR assumption that if you haven't replied to the last email you must clearly be in need of another chance to see it, and if that doesn't work you must be sitting around waiting for a phone call saying "Did you get my last two emails?".
There has been some fun, though.
From: Tim XXX [mailto:email@example.com]
Sent: Fri 10/02/2006 12:12
Subject: Craig David Sets The Flava For 3GSM World Congress
Craig David is to perform at 3GSM World Congress in Barcelona next week; details below. Let me know if you would like an image of Craig.
From: Rupert Goodwins
Sent: Fri 10/02/2006 13:04
Subject: Craig David
I'd love an image of Craig. Can you supply it on one of the following media?
* New Orleans voodoo doll
* Andrex 2-ply, soft, strong and very, very long
(and no, he couldn't help)
Then there was the unfortunate who spelled the name of his client as Blogco Mutlimedia. (name changed because I'm feeling kind) That wouldn't be so bad — except they were the first two words in the 24pt headline, and the title of the email itself. I like the idea of Mutlimedia — with Professor Pat Pending in R&D and Dick Dastardly in marketing.
And so it's off to sunny Spain, where the days are long, the nights are longer and still those editors want copy. And the PRs can wait in ambush to physically escort you to the desperate clients. Tune in next week for the exciting finale…