Samsung, Android retain U.S. lead; iPhone 4S launch barely dented market

Samsung and Google's Android retains the lead as the top U.S. mobile market combination. But the iPhone 4S launch barely had an impact on marketshare statistics.
Written by Zack Whittaker, Contributor on

comScore today released the latest key trends in the U.S. mobile phone market during the three months ending in October.

Once again, Samsung retained the top spot amongst U.S. subscribers, retaining its 25.5 percent share; showing no growth nor decline on past results.

(Source: comScore)

Out of the 30,000 U.S. mobile subscribers surveyed, it was found that from the three-month average period up to the end of October, 234 million Americans aged 13 and older used a mobile device.

comScore said that just under a third of all U.S. phone owners had a smartphone, up by 10 percent from the preceding three-month period; showing that smartphones use is still on the rise.

This should come as no surprise, as rival analytics firm Nielsen said this week that while Google and Apple retain the top spot for phones and mobile operating system users, the BlackBerry maker, Microsoft and Nokia have an uphill battle to contend with.

As expected, considering Samsung uses Android in the vast majority of its smartphones, the Google-developed operating system came top as well, reaching 41.9 percent of the U.S. market.

(Source: comScore)

While it was expected for a significant growth from the Apple iPhone, considering its exceptional sales in the first weekend of its release, Apple's share grew only 1.3 percent to just shy of 11 percent in the three month period.

Having said that, out of the top manufacturers, only Apple was able to show any growth whatsoever, with LG declining by 0.3 percent, Motorola losing out on 0.5 percent, and the BlackBerry maker, Research in Motion losing 1 percent.

Google stormed ahead with a 3.4 percent lead growth over Apple's in the three months selected, while Research in Motion struggled the most, with more subscribers turning away from the BlackBerry smartphone in favour of alternatives.

Over the course of the end of July to October three month period, there was an increase in users downloading applications for their smartphones, followed by a greater use of the mobile browser.


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