Samsung has launched Samsung Business, an umbrella brand which will further the development of an enterprise-based Internet of Things (IoT) ecosystem.
On Monday, the South Korean electronics giant announced the creation of Samsung Business, a dedicated brand which unifies the firm's end-to-end business portfolio.
In a keynote at CeBIT 2015 in Hannover, Germany, President and Chief Marketing Officer of Samsung Electronics Won-Pyo Hong said the new brand will bring together services including Samsung's KNOX security platform and Samsung SMART Signage solutions, as part of the company's plans to delve further into the corporate market and offer enterprise-ready technological solutions to clients.
Samsung Business has launched with six "experimental" zones, ranging across the retail, education hospitality, healthcare, finance and transportation sectors. Samsung is debuting a number of solution at CeBIT 2015, including:
Hong commented:
"As more and more businesses adopt the Internet of Things, we have a great opportunity to enhance customer value with increased productivity and profit. Significant advancements can be made in the business process through the application of IoT in inventory management, energy efficiency and more. However, we first have to overcome the challenges of platform compatibility, data analysis and security in order to accelerate IoT adoption."
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