Sony debuts 'wearable' digicam
SINGAPORE--Electronics giant Sony hopes to turn digital cameras into a daily accessory. Slightly smaller than a credit card, the Sony Cyber-shot DSC-U10's form factor allows it to be easily slipped into pockets or worn with a neck strap.
Electronics makers in Asia, especially Japan, are increasingly attempting to accessorize their products and Sony is no different.
Naoki Sekiguchi, managing director for Sony Singapore, believes the new camera part of the march towards technology you can "wear."
Targeted at fashion-conscious consumers, the device is being positioned as an accessory rather than a photo imaging tool. "The camera is set to create a new trend for digital imaging and will change the way people use digital cameras," Sekiguchi said.
Measuring 84.5 x 39.8 x 28.6mm and weighing 118g, the DSC-U10 runs on two AAA-sized batteries, and comes equipped with an 8MB Memory Stick, a fixed focus lens and video recording capability for short MPEG movie (non-audio) clips of up to 15 seconds.
The camera is expected to reach stores across Asia by August, following its debut in Japan last month. It will retail at S$399 (US$230), and come in three flavors: silver, blue and pink. Availability in the U.S. hasn't been confirmed but it could be after August, a company spokesperson said.
Reuben Lee reported from CNET Asia.