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Spending on search engine ads to grow 26% in 2006

The online channel is now used by 80% of advertisers, higher than previously reported. Outsell projects more than 90% adoption by 2008.

The online channel is now used by 80% of advertisers, higher than previously reported. Outsell projects more than 90% adoption by 2008. Total online marketing spending will grow 19% in 2006, eight times the rate of TV ads and six times the rate for print ads. Spending on search engine advertising will grow 26% in 2006.