Square buys catering platform Zesty to bolster Caviar

The acquisition is a move to expand Caviar with more corporate catering services.
Written by Natalie Gagliordi, Contributor

Video: Square acquires catering platform Zesty

Square is buying the catering platform Zesty in a move to expand its food delivery business Caviar with more corporate catering services.

Square said Zesty has built a robust platform with features designed specifically for large corporate food programs, including menu planning tools and algorithms, order management software, white glove catering logistics, and nutrition and allergen customization.

Square made its first foray into food delivery when it bought Caviar back in 2014. A big draw for Caviar was that it provided delivery from popular restaurants that do not otherwise offer delivery on their own. Since then, the business has helped Square grow its subscription and services-based revenue to nearly $80 million.

As far as corporate catering goes, Square launched a similar service called Caviar for Teams in 2016 as a way to let large teams order food from multiple restaurants. The addition of Zesty seems like a way to round out its existing services with full-fledged corporate catering.

"Expanding our corporate catering product with Zesty enables us to offer our restaurant partners another way to boost sales through higher-margin, large-format catering orders," said Gokul Rajaram, Caviar lead at Square. "Caviar is thriving, and we're excited to supercharge its success with Zesty and double down on an area with great opportunity to drive more growth for our business."

Square said Caviar and Zesty will operate independently as standalone businesses.


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