Taking the digital billboard to the next level

Do you think a 10-story building wrapped in your company's video would help get your message across? That's the goal of San Francisco-based marketing company Obscura Digital. Besides cool projection technology, the company is exploring touch and interactive tech to help advertise products with pop.

Taking the digital billboard to the next level Do you think a 10-story building wrapped in your company's video would help get your message across? That's the goal of San Francisco-based marketing company Obscura Digital. Besides cool projection technology, the company is exploring touch and interactive tech to help advertise products with pop.